Managing logo apparel and promotional products can become complicated quickly.

Someone must select the products, gather sizes, approve artwork, collect orders, coordinate payments, answer employee questions, distribute merchandise, and resolve any problems that arise. When orders are managed through spreadsheets, emails, paper forms, and multiple vendors, even a relatively simple apparel program can consume a considerable amount of administrative time.

A professionally managed company store creates a more organized solution.

IMS Branded Solutions helps organizations create customized online company stores where employees, customers, members, and other approved users can order logo apparel and promotional products from one convenient location.

With over 30 years of experience in branded merchandise, IMS Branded Solutions combines online store technology with professional product sourcing, screen printing, embroidery, promotional products, fulfillment, and personalized support.

What Is a Company Logo Merchandise Store?

A company logo merchandise store is a customized online storefront featuring products selected specifically for an organization.

It may also be described as:

• An online company store
• An employee merchandise store
• A corporate apparel store
• A company swag store
• A branded merchandise portal
• An employee uniform store
• A promotional product store

Unlike a public retail website, the store is built around your organization’s approved products, logos, colors, decoration requirements, purchasing rules, and delivery options.

Depending on the program, a company store may include:

• Embroidered polos, jackets, pullovers, and caps
• Screen-printed T-shirts and sweatshirts
• Employee uniforms and work apparel
• Safety apparel
• Drinkware, bags, notebooks, and pens
• Technology accessories
• New-hire gifts and apparel
• Employee recognition merchandise
• Customer appreciation gifts
• Event merchandise
• Branded promotional products

The store gives users an organized way to order merchandise while helping your organization maintain control over how its brand is represented.

Simplify Logo Apparel and Merchandise Ordering

Without a centralized store, merchandise orders are often managed manually.

An employee may email a size to one person, send payment to another person, and receive the merchandise from someone else. Managers may spend hours compiling orders, correcting incomplete information, confirming product availability, and arranging distribution.

An online company store can centralize much of that process.

Users can visit the store, review approved merchandise, select their sizes, enter delivery information, and complete their orders based on the rules established for the program.

This can help reduce:

• Manual order collection
• Repetitive email communication
• Size-entry errors
• Payment collection
• Product-selection confusion
• Distribution challenges
• Inconsistent logo usage

The result is a more convenient experience for the user and a more manageable program for the organization.

One Partner for Your Entire Merchandise Program

IMS Branded Solutions is more than a company-store software provider.

We help coordinate the products, decoration, ordering, fulfillment, and ongoing support behind the store.

Our services include:

• Online company stores
• Custom embroidery
• Professional screen printing
• Promotional products
• Product sourcing
• Artwork coordination
• Order fulfillment
• Program administration
• Customer support

Working with one experienced partner helps reduce the communication gaps that can occur when the website, products, decoration, and fulfillment are handled by separate companies.

IMS understands both the technology behind an online store and the physical merchandise being offered through it.

Carefully Selected Products

A successful company store does not need to contain hundreds of products.

In fact, offering too many similar choices can make the store harder to use. A focused collection of appropriate merchandise generally creates a better experience.

IMS Branded Solutions can help select products based on:

• Intended use
• Workplace environment
• Employee demographics
• Available sizing
• Budget
• Climate and location
• Brand reputation
• Decoration requirements
• Inventory needs
• Shipping considerations

A financial institution may need professional polos, jackets, drinkware, and employee recognition gifts. A construction or service company may need durable workwear, safety apparel, caps, and outerwear. A nonprofit may need volunteer shirts, fundraising merchandise, and donor gifts.

The merchandise should support the purpose of the program.

Professional Screen Printing and Embroidery

The quality of your decorated merchandise directly affects how people perceive your organization.

IMS Branded Solutions provides professional screen printing and custom embroidery for a wide variety of apparel and accessories. Our team considers the product, material, artwork, placement, color requirements, and intended use before determining the appropriate decoration process.

We also help maintain consistency in:

• Logo placement
• Imprint size
• Thread colors
• Print colors
• Artwork versions
• Decoration methods
• Overall presentation

This is especially important for organizations with multiple departments or locations. A centralized company store helps ensure that users are ordering merchandise featuring approved artwork rather than purchasing independently from unrelated vendors.

Protect Your Brand

When employees order logo products independently, the results can vary significantly.

Logos may be stretched, recolored, placed incorrectly, or reproduced from outdated artwork. Products may not meet the quality standards your organization expects.

A company store gives your organization greater control over:

• Approved logos
• Product selection
• Brand colors
• Decoration methods
• Imprint locations
• Artwork versions
• Store access
• Purchasing options

Employees choose from merchandise that has already been reviewed and approved.

This helps protect the consistency and professionalism of your brand across departments, offices, events, and geographic locations.

Flexible Company-Store Programs

Every organization has different needs. A company store should be structured around those needs rather than forcing every customer into the same program.

Available program structures may include:

• Employee-paid merchandise
• Company-paid apparel
• Shared-cost programs
• Gift certificates
• Store credits
• New-hire allowances
• Recognition awards
• Limited-time pop-up stores
• Year-round merchandise stores
• Pre-purchased inventory
• Merchandise produced as ordered
• Individual shipping
• Centralized delivery
• Local pickup when available

IMS Branded Solutions can help evaluate which combination is most practical based on your audience, budget, order volume, fulfillment requirements, and administrative goals.

Support New Hires and Employee Onboarding

Company stores can play an important role in employee onboarding.

Instead of manually collecting apparel sizes and ordering merchandise for each new hire, an organization may provide access to a curated selection of approved products.

Depending on the program, new employees may receive:

• A store credit
• A gift certificate
• A one-time coupon
• A predetermined apparel allowance
• A choice between curated merchandise packages
• Access to a dedicated new-hire collection

A well-designed new-hire merchandise program can create a welcoming first impression while simplifying the administrative work required to outfit new employees.

Learn more about creating a new-hire merchandise and welcome program.

Serve Employees in Multiple Locations

Managing branded merchandise becomes more difficult when employees work in different offices, states, or remote locations.

A company store gives users a consistent ordering experience regardless of where they work. Depending on the program, orders may be shipped directly to individual homes, delivered to company locations, or prepared for pickup.

This can be especially useful for:

• Multi-location businesses
• Remote and hybrid workforces
• Credit unions and financial institutions
• Healthcare organizations
• Manufacturers
• Construction companies
• Schools and universities
• Associations
• Nonprofit organizations
• Franchise groups

Learn more about company stores for multi-location and remote employees.

Support Employee Recognition

A company store can also support recognition and appreciation programs.

Organizations may offer branded merchandise for:

• Work anniversaries
• Sales achievements
• Safety milestones
• Employee appreciation
• Wellness programs
• Referral incentives
• Performance awards
• Retirement gifts
• Volunteer recognition

Allowing recipients to choose from several approved products can make the recognition more useful and personal.

Learn more about using branded merchandise for employee recognition.

Support From Real Merchandise Professionals

Launching an online storefront is only the beginning.

Apparel styles may be discontinued. Product colors may become unavailable. Employees may have sizing questions. Artwork may need to be updated. The goals of the program may change over time.

IMS Branded Solutions provides support from professionals who understand branded apparel, promotional products, decoration, ordering, and fulfillment.

We can help:

• Review merchandise selections
• Identify replacement products
• Coordinate artwork
• Update store offerings
• Answer product questions
• Troubleshoot orders
• Evaluate program improvements

You are not simply receiving access to a website. You are working with a team that understands the complete branded merchandise process.

Build a Company Store Around Your Organization

The best company stores make merchandise ordering easier for users while giving the organization greater control over products, branding, and purchasing.

IMS Branded Solutions combines online company-store technology with custom embroidery, screen printing, promotional products, product sourcing, fulfillment, and personalized service.

Whether you are launching your first employee merchandise store, replacing an outdated ordering process, supporting a multi-location workforce, or improving an existing company-store program, IMS Branded Solutions can help create a solution built around your organization.

Ready to Simplify Your Logo Merchandise Program?

Let IMS Branded Solutions create a customized company store that makes it easier to order approved logo apparel and promotional products.

Contact IMS Branded Solutions to discuss an online company store for your employees, customers, members, or organization.