Game Day Tailgating Essentials
6 Affordable Tailgating Essentials That Make a Big Impression
Tailgating season is about good food, good company and showing a little team spirit. And putting together a great setup doesn’t have to mean investing in expensive equipment.
With a few practical pieces, you can create a tailgate that feels organized, comfortable and ready for game day. Better yet, many of these items can be customized with your company, school, team or organization logo—turning useful tailgating gear into branded merchandise people will actually want to use.
Here are six affordable tailgating picks worth considering.
1. Portable Grill Set and BBQ Tools
A compact portable grill is the centerpiece of almost any tailgate, and the right BBQ tools make cooking on the go even easier. Smaller tabletop grills are easy to transport, quick to set up and perfect for burgers, brats, hot dogs and other game-day favorites.
Add a coordinated set of spatulas, tongs, grill forks, brushes or insulated gloves to create a complete tailgating setup that’s both practical and gift-worthy.
Branded idea: Add your logo to a BBQ tool set, apron, grilling glove or carrying case for a useful promotional gift that gets plenty of game-day exposure.
2. Folding Chairs
Comfort matters when you're spending several hours outside before the game.
Portable folding chairs with cup and bottle holders are affordable, easy to store and always appreciated. They're also a natural fit for company picnics, employee events, golf outings and outdoor promotions.
Branded idea: Place your logo prominently on the chair back for maximum visibility.
3. Insulated Cooler
No tailgate is complete without cold drinks. Soft-sided coolers are lightweight, practical and easy to carry, while hard-sided coolers offer added durability and can keep food and beverages cold throughout the entire game day. For larger coolers, look for rolling styles with wheels and telescoping handles to make transporting everything from the car to your tailgate spot even easier.
Coolers also offer excellent branding opportunities and tend to have a long useful life, keeping your organization's logo visible far beyond a single event.
Branded idea: Choose a cooler in your company or team colors and add an embroidered, screen-printed or heat-transferred logo.
4. Insulated Tumblers
From coffee during an early kickoff to cold drinks throughout the afternoon, insulated drinkware is one of the most versatile additions to a tailgate.
Tumblers are available in almost every shape, size and price range, making them easy to incorporate into programs with different budgets.
Branded idea: Laser engrave your logo for a clean, upscale look that won't wear away.
5. Game-Day Apparel
The right apparel is an easy way to bring more team spirit to your tailgate and give everyone something they’ll actually enjoy wearing to the game.
Think comfortable, casual pieces like logo T-shirts, performance polos, quarter-zips, hoodies and caps that work well before, during and after kickoff. Branded apparel is also a great option for employee events, customer outings, alumni groups and company-sponsored game days.
Branded idea: Create a coordinated game-day apparel collection featuring your company, school, team or event logo so everyone can show up looking like part of the team.
6. Branded Game-Day Gear
Sometimes the smallest accessories make the biggest difference.
Consider adding items such as:
- Can coolers
- Bottle openers
- Rally towels
- Sunglasses
- Caps
- Stadium blankets
- Portable speakers
- Cornhole accessories
- Drawstring bags
These products are especially effective when you need affordable giveaways for a large group.
A few coordinated items can also be bundled together into a custom tailgate kit for employees, customers, donors or event attendees.
Turn Tailgating Gear Into a Branded Experience
The best promotional products aren't necessarily the most expensive—they're the ones people enjoy using.
Tailgating merchandise offers organizations an opportunity to combine practical products with an experience people already associate with fun, community and connection.
At IMS Branded Solutions, we can help you create a tailgating program that fits your audience and your budget, whether you need a few premium client gifts, hundreds of event giveaways or a complete collection of branded game-day merchandise.
From logo apparel and drinkware to coolers, outdoor accessories, event displays and custom promotional products, we'll help you find options that make sense for your brand.
Ready for Tailgating Season?
Let IMS Branded Solutions help you put together a customized tailgate collection your employees, customers or event guests will be excited to use.
Your Brand. Everywhere It Matters.
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