Why use promotional products? Do they actually work? The value of promotional products cannot be overstated because they provide material that helps customers understand and relate to your brand.

Do promotional products work? Yes, a gift, in the form of a promotional item, provides the hook you need to attract new customers and sets the tone for their relationship with your brand. The power of free stuff can turn the prospect into a potential repeat customer.

Let’s face it, your company cannot be top of mind 24/7 but you can change this by using promotional products. Promotional Products will remind your customers about your organization even if you’re not actively pursuing their attention. Customers these days can get promos and freebies from lots of places, but, they’ll only end up keeping those that are beneficial to them. This is your opportunity to effectively integrate promotional items into your strategy.

Relevance and timing really do matter when it comes to handing out promotional items. Is it the rainy season? Just imagine your business giving away umbrellas with your company logo on them. Every time someone opens their umbrella, your company receives a free advertisement. It’s a win-win situation for both you and the customer.

Events, like a trade show or conferences, provide the perfect opportunities to use promotional products effectively. Most attendees love taking home souvenirs during these events. You can best connect the positive feelings they have from the event with your brand by giving them promotional products.

Your promotional product marketing can impact your brand in a positive way. Promotional products provide something tangible that users can relate to your brand. While it may seem simple, such as simply handing out a charger or flash drive during an event, the recipient will remember your company and be thankful every time they’re in need of a USB drive or a charge. These positive feelings, and the advertisement you get from having your logo stamped on it, go a long way in increasing brand awareness and recall for your organization. Its a good move to incorporate promotional products into your marketing strategy - the value of these items can’t be overstated!

It’s common knowledge that customers become more loyal when you give them perks and free gifts. This is because you give them a feeling of exclusivity when you gift them promo items. We all know it’s more expensive to acquire new customers versus retaining the ones you already have, you could say you're saving money when you use promotional products.

We can help you outfit your remote workforce, rely on us as your go-to resource for ideas and innovation. IMS Branded Solutions has ample options and ideas. Give one of our Brand Specialists a call today to get started. , www.imsbrandedsolutions.com