4 Reasons To Use Logo Apparel In Your Marketing Mix

IMS Branded Solutions • April 19, 2021
A group of people standing next to each other with luggage.

 

Make Your Brand Recognizable with Custom Apparel

 

Just like other custom and branded items, custom logo apparel offers unique benefits essential in driving your business growth and success.


  • One huge advantage of custom apparel items are the spacious printing area, which allows any brand to be recognized across your organization or in the general public. IMS Branded Solutions likes to offer and encourage different decorating areas and techniques to even further "your own" company look and feel.
  • It doesn't have to be extremely expensive, custom apparel won’t take up all of your marketing budget. In fact we work with our customers to make sure the apparel choices fit their needs and reflect their corporate cultures. By offering a Good - Better - Best scenario, we can fit nearly any budget.


If you’re uncertain about investing in imprinted apparel for your next big marketing campaign, we’re here to help you decide and walk you through which promotional apparel items are right for you. We’ve listed four major reasons you should use promotional logo apparel as a part of your 2021 brand marketing strategy.


A collection of men 's clothing including a jacket and a backpack

 

1. They Increase Your Brand Presence



Custom apparel remains one of the most popular products in the promotional industry. They can serve as a walking billboard because their wearable feature lets people market your brand, anytime and anywhere.


They can be worn for a long time. This means longer branding exposure for your company’s brand. It’s a useful branding tool, and people love getting useful promotional products.


Logo exposure is high on these garments. With your business logo on t-shirts, jackets, fleeces, polo's and even caps, your chances of reaching a wider audience and building your brand presence increases.


Whether you’re at a trade show, the front desk, a new product launch, or corporate leisure activity, logo'd wearables will definitely help you stand out.


Their special marketing magic makes your brand highly visible and increases customer’s familiarity with your business or organization.


 

A blue shirt with the word infinity on it


2. They Are Cost-Effective


When the clothing is worn, your brand gets maximum exposure from potential customers and the general public. You can even market your organization as eco friendly, casual , formal or hip depending on the style of apparel you choose.


Their usage has no expiration, unlike the commercials or print ads that last only for a few minutes. They can be worn over and over again, and can even last for years, making them the ultimate long-lasting investment of all time.

A blue shirt and khaki pants are on a table

 
3. They Promote Team Spirit


Wearing similar and logo'd apparel gives an impression of unity and team spirit. You will notice this practice in dance performances, basketball, football and baseball games, and most importantly in business settings.


Small businesses and large corporations who turn to custom and branded apparel as their company’s dress code don’t only make their staff look more professional, they also make them feel united in their goals.


Branded apparel gives employees a sense of belonging, making them feel like they’re part of something important. Employees love to wear promotional clothing during special events to instill camaraderie.


When people see your team walking in the same corporate clothing, you project the image of unity and a good working atmosphere.



A woman is wearing a gray cardigan and a white shirt.

 

4. They Build Customer Trust


Logo'd apparel creates a distinct and lasting impression of your company. This is not only ideal in making your brand recognizable, but also in building customer trust.


Since logo apparel is a direct reflection of your company, wearing this to company events like trade shows, exhibitions, and business expos can help you establish brand identity.


When employees wear clothes with your company’s logo, people on the event floor can easily identify your staff, even when they are away from the booth.

Aside from selling your products and services, staff members also become walking and talking advertisements for your business. Imprinted logo apparel puts a customer at ease when approaching your staff, because they know they’re heading to the right person.


Simply put, prospects find it easier to strike an instant conversation when they recognize your brand logo.

 

Welcome a New Marketing Opportunity


Investing in custom and branded apparel can offer your business a wide range of benefits. This successful marketing tool allows your company to increase your brand presence, promote team spirit, and build customer trust.


Remember, your brand is everything and using promotional apparel in your marketing is a smart move. IMS Branded Solutions has a wide selection of promotional apparel and other wearables that can be customized according to your branding needs.

We offer print , embroidery, heat seal and patches. Our brand specialists work with each customer to make sure they get just the right look. Contact IMS today info@imslogoshop.com or visit our website @ www.imsbrandedsolutions.com


 

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