Market with Earth Friendly Products

It’s the time of year, more than ever, that people think green.

Not because of springtime or counting dollar bills, but because April signifies eco-friendly measures and hosts Earth Day on April 22. The event was first celebrated in 1970, and is now coordinated globally by the Earth Day Network and celebrated in more than 192 countries each year.

Market your company with the idea of living green. While very appealing to the millennial generation who have concerns about the health of our planet. Education and university markets can reach their audience with these products too. Landscaping, construction, health-care and financial industries all have eco-friendly messages to promote.

We offer some great product ideas from Sprout-Tyme made from sustainable, recyclable, compostable materials to the highest degree practicable. The paper comes from sustainably grown forests and is chlorine free. Any plastic materials used are made from either compostable material, recycled material or can be recycled. Almost all of these products are compostable and will leave no waste behind. You can feel good growing these products and knowing they are earth friendly.

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Seeded paper coasters or matchbooks are a popular Earth Day giveaway and a trending product for micro-breweries, as it ties into their environmentally friendly directive. This dual-use item includes a full-color imprint to support your message, and the paper is embedded with 11 types of wild flower seeds to be planted after the event. Plant a clever campaign idea with Pop Up Starter Kits. These come in a fully printed creative container, which can be opened, seeded and watered easily.  Before long, recipients will have seedlings to plant in their garden as a reminder of your positive message.

“Seeded products fit well into a variety of demographics and markets.”. “They have staying power and give back to the environment. The recipient is given something to interact with, care for and watch grow, being constantly reminded of the message and brand behind it.”

We recommend seeded products to assisted-living facilities. This allows their patients/guests to garden when otherwise not able to do so. Or, tying into a “growing” theme such as “Grow Your Business.” You market with desktop planters reminding your customers that you will help them grow.

We’d like to share a case history to illustrate the potential. Recently, a dinner banquet was held to celebrate the merger of two companies. “To promote the growth opportunities to their joined staff, each place setting included a Sprout Tote Bag featuring their logo and planted with flower seeds along with a full-color seed stake in the soil communicating their message of growing together. Each employee was able to take the Sprout Tote Bag home or to their desk to grow the flowers and be constantly reminded of the opportunities lying within their prosperous merger.” This case history shows that seeded products are not limited to spring and summer months.

IMS offers planter kits to use all year round indoors. Visit www.imsbrandedsolutions or email to learn more.

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