A New Angle on Event Sponsorships

Looking for something different in an event sponsorship?


Companies like BlueCross BlueShield and Dunkin’ Donuts have been hopping on a new trend: sponsoring event volunteers. Volunteers are already passionate about the cause they are working for, so sponsoring them is a great way to gain positive brand awareness and goodwill among an enthusiastic group. Plus, because many event organizers don’t offer pre-packaged volunteer sponsorships, this can be a good opportunity to design a program that works best for you and your budget.

You can sponsor a registration area or rest tent, complete with logo’d pens, bottled water, tissue packs and sun-care kits. Or, create uniforms for the volunteer staff with imprinted hats or visors, polo shirts and jackets — items they will continue to appreciate and wear long after the event is over.

Let one of our branding specialists at IMS Branded Solutions help you create a memorable and meaningful event sponsorship.

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